WarnerMedia is launching its OTT SVOD video platform in the US in the fourth quarter featuring catalogue content from HBO, Warner Bros. and Turner.
The as-yet-unnamed service plans to roll out original fare beginning in 2020, said Kevin Reilly, president of TBS, TNT and head of content and strategy at the new service, at the Television Critics Association annual winter tour in Los Angeles.
Reilly said the service would be beta-launched featuring catalogue fare from Warner, Warner Bros. Television, New Line Cinema, HBO and Turner subsidiaries such as Adult Swim, The CW, and Cartoon Network.
“Our beta will not have original programming, but we will introduce it in 2020. Expect it in all the verticals: kids and family, teens up to adult.”
He also said that he expects all top WarnerMedia titles to eventually end up on the service, including Friends, which is currently on Netflix.
