Turner EMEA has appointed Pierre Branco to the role of SVP & GM, Northern Europe and MENAT, in an expansion of Branco’s remit to include the Middle East, Northern Africa, Turkey and Cyprus businesses.
Branco, who is currently SVP & GM for Northern Europe, will take on Turner’s MENAT business at a period of rapid change at the company. He will continue to report directly to Turner EMEA President, Giorgio Stock, and is a member of his EMEA executive leadership team.
“Pierre’s ability to bring fresh impetus and new thinking to our business has been proven across hugely diverse markets,” said Stock.
“Together with our talented regional management team, he will now help further our vision for Turner in MENAT to deliver outstanding branded destinations to our fans across the region.”
Branco’s focus will be on maximising all-platform growth opportunities for the MENAT brand portfolio and taking Turner’s local content strategy there to the next level, through harnessing the expertise and knowledge of the senior management teams based in Dubai and Istanbul.
The MENAT portfolio comprises Cartoon Network and Boomerang English, Turkish and Arabic services, TCM and the distribution of CNNI. The Middle East and Turkey portfolio grew its overall share year on year, especially among kids, while also exponentially driving its digital growth.
Branco officially takes up his expanded remit on April 1, 2019.
