The masterclass, taking place on March 11, 2019, from 09.00 to 12.00 CET, offers a business-oriented overview of HbbTV technology. Managers, decision-makers and CTOs from the broadcasting industry will gain insights into the business benefits of HbbTV and the technology required to implement services.
The first module will focus on the advantages and the opportunities that the HbbTV toolbox brings to broadcasters and operators while the second module will provide a high-level technical overview from professionals who will describe how HbbTV standards can easily be implemented to create interactive services and how these can be integrated into broadcaster and operator environments to take full advantage of the reach of their TV channels.
The final module will focus on the benefits of the HbbTV Operator Applications (OpApps) with real examples of market deployments. Closing remarks will offer a glance on the future of the HbbTV specification, targeted advertising included.
“DVB produces the founding technologies and standards for broadcasters. The HbbTV specification is the natural complement of DVB for broadcasters, at a moment where they are rushing to complement and enrich their linear offers with hybrid and interactive, OTT-style services,” said Vincent Grivet, Chair of the HbbTV Association.
“We are delighted to take advantage of so many people from the broadcast industry converging to Dublin to introduce them to the benefits of HbbTV as the open specification which can help them achieve the transformation of their service offer.”