• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Chris Dziadul Reports: OTT – a consumers’ perspective

February 1, 2019 08.18 Europe/London By Chris Dziadul

The Polish regulator UKE’s Consumer Survey 2018 provides fascinating insights into how individuals and businesses in the country currently use telecommunication services.

Its findings, based on research undertaken at the end of last year, make for particularly interesting reading in the case of OTT services. Perhaps the most surprising one is that only 11.9% of individuals surveyed understood the concept of OTT. This rose to a still relatively low 18.9% of those aged 15-24 and 20% with a higher education.

Meanwhile, less than a third (31.4%) of businesses used OTT services, which, as in the case of individuals, included Skype, WhatsApp, Google, Spotify and Netflix.
Another surprising finding was that almost half (48.3%) of individuals did not use any OTT service whatsoever. A slightly smaller percentage (43.4%) opted for communication services and one in ten video services such as Netflix and Showmax.

When it came to spending money, 13.5% of individuals did so on video services, followed by 12.5% on communications services. However, over two-thirds paid nothing for OTT over the internet. Furthermore, 43.5% said they did not plan to use OTT services in the future.

In the case of businesses, only 5.9% of those currently not using OTT services were considering doing so.

While there is clearly awareness of OTT in Poland, it is much lower than one might have expected in what is one of the most developed markets in the CEE region. In the video space, services such as Netflix are certainly making their mark, though only in a certain segment of the population.

Interestingly, the study also found that one in four (24.8%) Polish households now subscribe to bundled offers, with TV (73.6%) being the most popular service included in packages. These on average cost PLN103.1 (€24.1) a month and 90.2% of those surveyed expressed their satisfaction.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Chris Dziadul Reports, Columns, Featured Right Edited: 1 February 2019 08:18

Avatar photo

About Chris Dziadul

Latest News

  • Warner Bros. Discovery secures exclusive European for legends team cup
  • Here is the news … read by an influencer
  • Altice France files for bankruptcy protection
  • United Group announces leadership changes 
  • Sky Italia renews Wimbledon tennis rights

Most Popular

  • Viaplay Group launches dedicated sports channel
    Viaplay Group launches dedicated sports channel
  • Altice France files for bankruptcy protection
    Altice France files for bankruptcy protection
  • Eutelsat planning capital increase to become European Starlink
    Eutelsat planning capital increase to become European Starlink
  • Prime Video to screen Premier League in the Netherlands
    Prime Video to screen Premier League in the Netherlands
  • Ampere: Netflix to gain 8.2m new subs after Canal+ deal
    Ampere: Netflix to gain 8.2m new subs after Canal+ deal
  • Italy’s piracy epidemic: 4 in 10 watching films and sport illegally
    Italy’s piracy epidemic: 4 in 10 watching films and sport illegally
  • United Group announces leadership changes 
    United Group announces leadership changes 

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK