UK-based digital kids’ network and studio WildBrain has been appointed to exclusively manage content on YouTube for German toy manufacturer Playmobil to help grow the brand internationally.
Under the two-year agreement, WildBrain will manage an exclusive library of 15 short animated videos from the toy brand, featuring Playmobil iconic figures. The videos will stream on a range of Playmobil channels launched on the WildBrain network in multiple languages, including German, English, Spanish and Portuguese, with more planned.
“Playmobil toys have inspired generations of children around the world in creative play,” Jon Gisby, managing director of WildBrain, said in London. “We have always been fans of the Playmobil digital strategy to produce high-quality animated stories featuring their iconic figures, and we are honoured to have been selected to further grow their international audience and take the brand to new heights through the WildBrain network on YouTube and the YouTube Kids app.”
Playmobil is the latest in a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblades, Smooshy Mushy, and Tulipop, to have appointed WildBrain to help grow their brands internationally through content on YouTube. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for over 600 kids’ brands in up to 22 languages.