Content discovery firm ThinkAnalytics has appointed industry veteran Tracy Geist as its chief marketing officer.
The former Cisco and OpenTV staffer will also join ThinkAnalytics’ board of directors.
“Tracy brings exceptional experience in digital media convergence, content discovery and monetisation of personalised engagement experiences as well as an extensive global network of relationships having held senior leadership roles with companies including Cisco, Digitalsmiths and OpenTV,” said Gabriel Berger, CEO, ThinkAnalytics.
Geist has 25 years’ experience in the industry, most recently as head of global product and partner strategy at Cisco’s Service Provider Video Software and Solutions division, where she ran the division’s business strategy.
She sits on the advisory board of several companies and is the founder and managing partner of Thirteen Elephants, a strategic consulting company focused on multi-screen media convergence.