Viewers in Cyprus, Denmark, Greece, Malta, Netherlands, Norway, Portugal and Sweden will be able to sign up for F1 TV Pro from February 18, with more territories to be added through the year.
“Following the beta launch of F1 TV last year, our goal is to continue to enhance the product to include more markets, content and platforms,” said Frank Arthofer, Director of Digital, Licensing and New Business at Formula 1.
“Our ambition is to provide fans with a terrific product that allows them to personalise their viewing experience and deepen the insight available to them about the sport they love.
“By broadcasting testing for the first time, we are ensuring F1 TV Pro subscribers are rewarded with all the latest action from pre-season.”Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year.
Formula 1 also said it has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year.
In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10%), reaching 490.2m. This increment is even higher in the top 20 markets (+14%). China, who benefitted from the return to CCTV as the main free-to-air broadcaster, increased its reach more than three times since 2017. Other markets with a very significant increase included: Indian subcontinent (+87%), France (+51%), Russia (+27%) and USA (20%). Brazil (115.2m viewers), China (68m) and USA (34.2m) are the top three markets in terms of TV reach.
The TV cumulative audience in the top 20 markets (based in ranking of TV audience) stood at 1.59b, which represents an increase of 3% compared to 2017. This is the second consecutive year of growth. The global cumulative audience reached 1.758bn.
Once again, the top three markets by cumulative audience are Brazil, Germany and Italy. China (+69%), France (+40%), Indonesia (+25%) and Brazil (+20%) were the countries with the highest improvement among the top 20 market.
The Monaco Grand Prix had the highest cumulative audience of the season with 110m viewers (+10% year on year). Six events also had more than 90m viewers: Bahrain, France, Austria, Great Britain, Italy and Mexico.