Commenting on the development, Francisco Arteche, Euskaltel Group’s CEO, said: “Including the Amazon Prime Video service in our 4K decoder makes us the first operator in Spain to offer this service to our customers. With a market share of over 80% of the total in Spain for this kind of decoder, we are reinforcing our leadership position and commitment to quality and innovation with our proposal for high added-value products and services, placing us at the cutting edge of technology”.
Euskaltel notes that platforms like Amazon Prime Video have revolutionised the way audiovisual content is viewed. It has decided to install 4K Android TV decoders as a result of these changing user habits, enabling customers to watch whatever they want whenever they choose using video on demand. Coupled with this Amazon content offering, it is important to remember that since last year the Euskaltel Group has also offered Netflix, another of the market’s main VOD platforms. In addition, since December the Netflix agreement has led to the option of group customer’s paying for this service in their invoices.
It also says that Euskaltel was the first operator in Spain to introduce 4K Android TV decoders in July 2017, following its strategic agreement with Google, providing an open platform that has enabled over 80,000 households to quickly access OTT content and services since its launch. By the end of this year, 50% of the Euskaltel’s customer base will have installed one of these decoders.