The TV games portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over one million games played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint in the APAC region and South Africa.
Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a partner in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
“TV games and advertisement on smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense,” said Petr Mazanec, Head of the TV games product at 24i Media.