Netflix is to increase the cost of subscribing to its service in the United States as the streamer continues to put money into new production.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” Netflix said in a statement.
The Basic, Standard and Premium plans will all rise by between one and two dollars.
The increase will be applied gradually to existing subscribers, while new members will have to pay the cost immediately.
Media analyst Paolo Pescatore said he expected the price increase to be rolled out across international markets. “For many users, Netflix is an indispensable video services. There will not be much backlash (for now). This is certainly one way to increase revenue significantly. It needs to focus on financials as well as subscriber growth.”
In 2018 Netflix spent a record $8 billion on content, a $2 billion increase on the previous year.
