UKTV has announced an update to its on demand video service, UKTV Play.
The new generation app launched Monday on iOS, Android and Amazon FireOS.
Tom Davidson, UKTV’s General Manager for UKTV Play said: “UKTV Play is focusing on delivering the most personalised viewing experience in the marketplace. Our investment in machine learning, coupled with constant algorithm adjustments, allows our viewers to surface an enormous variety of content that suits not only their interests but their mood too.”
The latest version of the UKTV Play app features increased personalisation, the addition of the broadcaster’s Home channel and synchronised viewing history and favourites across devices. This allows viewers to pause on one device and resume on another. In addition, iOS and Android apps now fully support Chromecast.
Users can browse and discover content by genre and the app will learn viewing preferences and interests to serve a personalised selection of shows, box sets and collections from across UKTV’s selection of free-to-air channels (Dave, Yesterday, Really, Drama and Home).
As with the majority of the UK’s leading broadcasters, UKTV asks viewers to register to use the full suite of features within its catch up service.
