Sub-Saharan Africa is forecast to add more than 16 million pay-TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to the Sub-Saharan Africa Pay TV Forecasts report.
Simon Murray, Principal Analyst at Digital TV Research, said: “Subscriber numbers will climb by 61% over this period, but pay-TV revenues will rise by only 42% – indicating lower ARPUs. Pay-TV revenues will reach $7.72 billion by 2024, up by $2.3 billion on 2018.”
Three groups accounted for 93% of Sub-Saharan Africa’s pay-TV subscribers in 2018, although this proportion will fall to 89% by 2024. Multichoice had 14.34 million subs across satellite TV platform DStv and DTT platform GOtv at the end of 2018. This total will grow by 5 million to 19.37 million by 2024.
France’s Vivendi had 4.01 million subs to its Canal Plus satellite TV platform and Easy TV DTT platform at the end of 2018, which will climb to 6.21 million by 2024.
StarTimes/StarSat will enjoy the most impressive growth: from 7.75 million subs at the end of 2018 to 14.85 million by 2024 – up from 54% of the Multichoice total to 77% of its total by 2024.