Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalised recommendations, where they can browse, trial and subscribe to popular services.
In addition to 10,000+ free ad-supported movies and TV episodes already available, The Roku Channel will soon offer users the option to add 25+ Premium Subscriptions from providers such as Showtime, Starz and Epix.
“We’re focused on making it easy to find great entertainment of all types on the platform and adding Premium Subscriptions is a natural evolution for The Roku Channel,” said Rob Holmes, VP, Programming and Engagement, Roku.
“As a top five channel by active account reach, The Roku Channel is already a great source for free, ad-supported entertainment and provides significant user engagement. By making it easy for users to discover, subscribe to and watch Premium Subscriptions, we believe this offering will result in increased subscriptions and user engagement for our subscription partners and an even better user experience.”
“Bringing our premium programming to a highly engaged user base via The Roku Channel is a great opportunity to expand our reach, drive more viewership and make our range of Starz Original TV series and movies more widely accessible to new and growing audiences,” said Joe Glennon, EVP of Affiliate Sales, Star