A man who helped Apple Music reach 50 million subscribers is to join on-demand sports streaming service DAZN.
Ben King, is joining the company as SVP global distribution and business development next month.
King spent 12 years at Apple, most recently, as commercial director for international services with responsibility for business insights, business development, strategic partnerships and content licensing outside the US.
He will report to John Gleasure, chief business development officer, who said: “Ben is universally respected across the industry as an innovative and talented operator who delivers results for both partners and his services. His global experience and insight-driven approach will enable DAZN to grow faster and stronger as we extend our business deeper into both existing and new markets. We are delighted to get him onboard.”
King, added: “From the first time I met the DAZN team, I was blown away by the product, the people and the ambition. DAZN has spotted an opportunity to develop a global sport streaming service before anyone else and is executing aggressively to extend its lead.”
In 2018 DAZN streamed a record 200 million hours of sport to millions of fans around the world in 2018 from the world’s leading sport competitions including the Premier League, UEFA Champions League, Serie A, La Liga, Ligue 1, NHL, NFL, MLB, Matchroom Boxing and Golden Boy Promotions.
Versions are available in Japan, Germany, Austria, Switzerland in 2016, Canada, Italy, the United States, Brazil and Spain.
