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Netflix pulls Apple iTunes billing for new subscribers

January 2, 2019 10.13 Europe/London By Robert Briel

Netflix is no longer allowing new customers to subscribe via iTunes using in-app purchase on their iPhone or iPad in order to avoid paying a 30% commission to Apple.

Apple takes 30% of revenue for third-party app sales through its iTunes App Store. For subscription services, the cut drops to 15% on renewals after the first year.

The measure only applies to new subscribers to Netflix, or when people temporarily stop their subscription and resume their subscription. Existing members can continue to use iTunes for renewal payments.

The Netflix app will continue ue two be available on the iTunes Store.

Last May, Netflix made the same move with Alphabet’s Google Play Store for subscribers using Android devices.

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Filed Under: Editor's Choice, Mobile TV, Newsline Tagged With: Apple, iTunes, Netflix Edited: 7 January 2019 12:00

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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