Apple takes 30% of revenue for third-party app sales through its iTunes App Store. For subscription services, the cut drops to 15% on renewals after the first year.
The measure only applies to new subscribers to Netflix, or when people temporarily stop their subscription and resume their subscription. Existing members can continue to use iTunes for renewal payments.
The Netflix app will continue ue two be available on the iTunes Store.
Last May, Netflix made the same move with Alphabet’s Google Play Store for subscribers using Android devices.