Video software provider Synamedia is launching a new product that wants to turn the causal sharing of passwords amongst family and friends into a new revenue-generating opportunity.
The solution launched ahead of CES, can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters.
It’s designed to combat the threat from younger generations that access streaming services for free and are difficult for operators to then turn into paying customers.
Using AI, behavioural analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts. Real-time dashboards highlight unusual sharing activity including alerts and trend analysis.
By integrating the credentials sharing policy engine with its subscriber database, the operator can apply specific policies – such as an action to upsell – to any account whose sharing score exceeds a predefined threshold. Armed with these insights, marketing teams can tread the fine line between finding account sharers and harassing a customer.
“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream,” said Jean Marc Racine, CPO and GM EMEA of Synamedia.
The system is already being trialed by a number of pay-TV operators in cloud and on-premise formats.
