Okast, the French data-driven OTT video platform solution has announced several SVOD platform launches as well as the development of a solution allowing content owners to access the B-to-B market.
Among the latest OTT platforms launched using Okast: a theatre streaming service (Opsis TV), an Indian Ocean films and series platform (OI Films), an international African online film festival (OAFF), an aviation network (I’m Airborn) and a bilingual African film and series platform (Numiaa TV).
Other new platforms will be launched in 2019, such as the OTT version of the UK TV channel Men & Motors. With Youtube channels with more than 100k subscribers, One Media IP group has chosen Okast to deploy its premium lifestyle digital subscription video on demand service.
“We’ve created Okast with the aim of bringing a differentiating cultural offer and enabling the emergence of content that does not find any profitable distribution channels in the existing media ecosystem. Today, there is a need to make accessible to the public cultural films, heritage works or simply niche contents. These types of premium contents do not necessarily need to end up on Youtube for free, the SVOD makes it possible to enhance their distribution and online visibility” comments Simon Le Deaut, Founder and Chief Content Officer.
Initially created to launch platforms for the B2C market, Okast now offers its customers the opportunity to deploy VOD platforms for the B2B market: companies, educational institutions (universities, schools, media libraries, local authorities, etc.).
According to Cédric Monnier, CEO: “We are responding to some of our customers need of being able to distribute their content offers as widely as possible. First by offering complementary distribution channels through mobile and TV applications, and now by opening up access to new B2B markets. We do not believe in a single model, which is why we continue to develop a multitude of features to support our customers in the most extensive distribution of their videos. In parallel, we also hope to expand and diversify the content offer available to cultural and educational networks.”
