The role will see Parobek head-up current operations within North and South America to drive overall strategy and regional growth.
Prior to joining Friend MTS, he held senior VP MSO sales positions at large brands including Nokia and Huawei Technologies, plus various software technology companies.
“Brad’s vast experience means he is the ideal person to lead the Friend MTS team in the Americas,” comments Simon Williamson Chief Commercial Officer, Friend MTS.
“His ambitious business and sales acumen will help us further establish Friend MTS as the leading content protection company in the world.”
“The importance of protecting content against revenue loss through piracy and illegal streaming is critical to any rights owner, MSO or broadcaster,” said Brad Parobek, SVP Sales Americas.
“Streaming piracy has a huge impact on the industry reducing revenues but also driving up prices to legitimate viewers. I’m looking forward to being part of the team at Friend MTS whose mission it is to help the media and entertainment industry overcome this ongoing challenge.”