As of today, all Comcast Xfinity X1 subscribers have access to the interactive Xite application that allows users to enjoy music videos and skipping, choose from nearly 100 theme channels, or create their own channel by choosing from a specific genre, decade and visual style with Xite’s Mixer feature. Viewers can access the entire Xite library by saying the word “Xite” (or “Excite”) into the X1 Voice Remote or find it in the X1 apps section.
“Xite is built on the belief that we see music, and that music fans want a personalised way to experience the stunning visual art that brings their favourite songs to life” said Derk Nijssen, CEO and Founder of Xite.
“We’re excited to launch this all-new experience on Xfinity X1 and give U.S. fans the best possible way to enjoy music videos.”
With IFPI’s 2018 Music Consumer Insight Report finding that video accounts for 52% of all time spent streaming music on demand, Xite has plans to continue its expansion in the US; the company announced that Shelly Powell, former SVP of Strategy and Business Development at Viacom, has joined Xite as General Manager overseeing US business strategy and operations.
Athena Koumis, who most recently served as an editor at Spotify where she developed its popular Fresh Finds feature, has been named Xite’s Head of Music Culture and Curation in North America. Cees Honig is CEO of Xite US.
Xite currently reaches more than 16 million households across Europe, Canada, and the Middle East. In addition to its new streaming service in the US, the company offers linear and 4K music channels and an interactive service via set-top boxes across its European footprint.
All major music labels and many independents — including Universal Music, Warner Music, Sony Music, Beggars, Empire, Pias, Armada, and Spinnin’ Records — license their complete music catalogues to Xite, giving the company access to virtually every available music video.