Turkcell has chosen Metrological to deliver the integrated Turkcell TV App Store, available to all Turkcell TV+ subscribers.
Turkcell will have a TV App Store personalised for their TV+ subscribers across Turkey. Leveraging Metrological’s Application Platform Turkcell is able to source localised and international content from Metrological’s App library of more than 300 TV apps. Turkcell will have the ability to anticipate on rapidly changing content needs from its subscribers using Metrological’s back-office for real-time onboarding, monetising and optimizing the app lifecycle.
“We are excited about the integrated content options that Turkcell TV+ subscribers will experience supported by Metrological’s fully integrated TV App Store,” said Baris Zavaroglu, Director of Digital Media Services of Turkcell.
“Our personalised TV App Store will bring together the best in regionalised and niche content. Besides that, it’s crucial for Turkcell to have the tools to customise the app offering in real-time to respond to our TV+ customers’ evolving content needs.”
“We are proud to team with Turkcell to give its TV+ subscribers a robust and fully Turkcell-branded TV App Store made up of all the latest OTT content,” said Thijs Bijleveld, SVP of Sales and Marketing of Metrological.
“The Metrological Application Platform makes onboarding and day-to-day content management seamless and ensures Turkcell TV+ customers can enjoy their live TV international apps and even regional favorites without leaving the -main TV screen.”