It follows the four-year strategic partnership between STV and Virgin Media announced earlier this year.
Both the STV Player app and catch-up TV programme will be available on set-top boxes will be available in time for the final of I’m a Celebrity…Get Me Out of Here! and the forthcoming Christmas schedule.
STV content will typically be available for 30 days. All catch-up content will be available in HD and straight from the EPG.
Richard Williams, STV’s Managing Director, Digital, said: “We are delighted to be able to enhance our offering to Virgin TV customers right across Scotland as part of this innovative partnership.
“Launching STV Player on this popular platform means Virgin Media customers in Scotland can access their favourite STV shows however and whenever they want, from I’m a Celebrity to Scotland Tonight to our ever-popular soaps, Coronation Street and Emmerdale.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “The addition of STV player to the Virgin TV platform gives our customers the full range of STV’s programming on demand for the first time, which is great news for our customers in Scotland. This means our viewers can watch STV on demand in HD at the touch of a button. It’s all part of our continued investment in our Scottish TV customers with more exciting announcements to come.”
Local HD versions for Glasgow, Edinburgh and Dundee will replace the current pan-Scotland HD version of STV early in the new year.