83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.
Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.
“More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T’s plans to offer a tiered video streaming service,” said Elizabeth Parks, SVP, Parks Associates.
“The internet is disrupting the pay television and original video production businesses in every corner of the globe, right before our very eyes,” said Jon Cody, CEO/Founder, TV4 Entertainment.
“As a rising global leader in television’s new world order, TV4 Entertainment is proud to participate in, and lend our unique perspective to, Parks Associates’ first Future of Video conference.”
“Slow is smooth, smooth is fast,” said Ryan Curry, Head, Tech and Innovation, Combs Enterprises.
“The video landscape is changing fast – everyone in the industry is reevaluating their strategy and market approach,” said Thomas Elam, VP, GM, Service Provider Business, TiVo Corporation. “I look forward to sharing TiVo’s perspective on those changes and discussing strategy with other thought leaders in the industry.”
“Users’ appetite for content and their pattern of consumption have only increased as video has become more portable and tailored,” said Joel Fineman, Director, Publisher Development, Premion. “Driven by Netflix’s user experience, viewers are demanding more of incumbent media leaders. There is no better time for this crucial dialogue, and Parks Associates, armed with invaluable research, is one of the best parties to lead it.”
“We are excited to participate in this conference. We know that Live programming, especially Live News and Sports will always remain a primary driver of content on all platforms,” said Bruce Littman, EVP, Content Distribution, One America News Network / AWE.
“The rise of direct-to-consumer offerings and the blurring of lines between pay-TV and OTT are leading to increased fragmentation in the viewing experience, where consumers are having to face complex self-curating systems,” said Anthony Smith-Chaigneau, Sr. Director Product Marketing, Nagra.
“To address this, service providers must become ‘smartly digital’ – by embracing cloudification, actively claiming the aggregation role, and leveraging data-driven principles to define and evolve their consumer propositions.”