Ivi has become the first licensed Russian VOD service to appear on Roku.
Although it has been available as a separate subscription service in the US, Canada and Europe for the last two years, it can now also be received on Roku. Offering full access to its online cinema library, consisting of over 35,000 pieces of content in Russia, it costs $5.99 a month to receive.
Commenting on the launch, Alexander Prazhnikov, head of international development, ivi, said:“It is important to be where our audience is. The prefix Roku is one of the first OTT services that has been developing on the US market for more than 15 years and has a market share of 37% by 2018, which is higher than Apple and Amazon Fire together. Today it is the market leader in the US and the release of our application there is an important step in terms of business and opportunities for Russian-speaking users. At the same time, the ivi channel on the console is fully licensed, which means it is most correctly integrated into the ecosystem through which it is convenient to immediately make payment without performing additional actions. We are glad that we have made such integration the first of the licensed VOD services in Russian”.