Hungary has become the second country in Central and Eastern Europe to launch a Paramount-branded SVOD service.
Paramount+ is now available as a standalone offer on Magyar Telekom’s Moziklub VOD platform. It can be received through the telco’s set-top boxes, as well as its OTT subscription VOD platform and app TV GO.
The move follows last month’s debut of Paramount Play in Poland, with the country being the first in the region to offer a Paramount-branded SVOD service.
Paramount+ was initially launched in the Nordics in 2017, bringing together a wide range of popular movies from Paramount Pictures. In Hungary, the service also includes content from Nickelodeon, Nick Jr. and Spike.
Commenting on the Hungarian launch, Elena Balmont, SVP interim general manager, Viacom International Media Networks (VIMN) Central and Eastern Europe and Israel, said: “We are delighted to partner with Magyar Telekom for the launch of Paramount+ in Hungary. It’s the perfect complement to our portfolio of channels, offering hundreds of hit movies and TV shows for viewers of all ages and interests. It enriches the range of premium content offered by our distribution partners, while providing flexible access to our wide range of programming content for consumers. An important extension to our linear TV business, this new SVOD service enables us to diversify our footprint and further strengthen Viacom’s market leading position in CEE.”
