DNA is to add Viasat’s streaming service Viaplay to its Viasat channel packages. At the same time, DNA becomes the first operator to offer Viaplay as a separate subscription.
DNA will offer all three Viaplay packages: Viaplay (Movies & TV Shows), Viaplay Sport and Viaplay Total.
“Our aim is to provide the widest possible range of content services to our customers, and Viaplay meets this need very well. Based on the Android TV OS, the DNA Hubi makes it super easy to view Viaplay content on the big TV screen. Viaplay offers a great deal of new content for subscribers, in addition to Viasat channel packages,” says Mikko Saarentaus, Director, Entertainment Business at DNA.
DNA’s current customer base includes 478,000 fixed broadband subscriptions, 627,000 cable TV customers and 251,000 subscribe to DNA’s digital DNA TV application, along with 2.9 million mobile subscriptions.
All sports content on Viaplay is available for 48 hours after the broadcast, allowing late-night matches in the NHL and other leagues to be watched later at a more suitable time. In addition, Viaplay also offers additional sports content on top of what’s already shown on the linear Viasat channels.
“Practically all households in Finland are customers of one operator or another, either through a TV, broadband or phone subscription,” said Mathias Norrback, CEO of Nordic Entertainment Group Finland Oy. “We believe that in cooperation with DNA, we are able to bring Viaplay easily accessible to a wider audience.”
According to a DNA study, the need to access all TV content in one place is seen in all age groups and particularly among young people: Over 70% of people aged 15-24 want to access all movies, TV shows, sports broadcasts and other programmes easily from one place. Around half of respondents felt that it was important that applications available for mobile devices could also be used on the big TV screen.
