Launched in August this year and offering viewers premieres of TV series, as well as content from the entertainment channels TNT,TV-3, TNT4, 2×2 and Super, its application has been installed by 2.1 million users and the content on the platform viewed 37 million times.
In its latest set of results, Gazprom-Media also notes that its new premium football channel Match Premier, launched in Q3, saw its subscriber base grow by 24% in its first month of operation.
More generally, the company’s consolidated revenues in the Media Business segment grew by 11% in the first nine months of 2018 to R67,696 million (€891 million), with ad revenues increasing by 14% to R51,425 million.
The revenues were boosted by growth in ad sales for both on-air and thematic channels.
Meanwhile, the operating profit of the Media Business segment increased by 86% to R4,915 million in the first nine months of the year and net profit six-fold to R5,918 million, with the TV business making a big contribution to the latter.
In the non-advertising sector, software sales increased by 16%, while revenues from broadcasting services grew by 9% due to the expansion of sales to pay-TV operators of the broadcasting rights for Match TV, TNT and NTV