We’re all aware television consumers have more content choices than ever. We were curious about the opportunities this overabundance of programming affords to pay-TV operators as they try to compete in an OTT world. To answer this question, TiVo partnered with Ampere Analysis to survey 26,000 individuals in 12 global markets about pay-TV, SVOD and voice control devices.
This white paper includes key insights into the global TV market:
- “Content chaos” will become more extreme as the number of digital channels increases.
- Viewers still expect to find content easily and seamlessly across platforms.
- Pay-TV operators need to adopt five crucial strategies to help consumers navigate this content chaos.
Download the white paper to learn how operators can retain high-value customers by providing integrated, user-centric navigation tools.