The SVOD service will include three levels of service: an entry-level movie-focused package; a premium service with original programming and blockbuster movies; and a third service that bundles content from the first two plus an extensive library of WarnerMedia and licensed content. The company is drop-feeding details about the new service.
WarnerMedia plans to launch its initial direct-to-consumer SVOD beta application in the fourth quarter of 2019. WarnerMedia is a division of AT&T that includes HBO, Turner and Warner Bros.
The new services will compete with other streaming services that are sold directly to customers, including Netflix, Amazon Prime Video and the forthcoming Disney+.
“If you’re a media company, you can no longer rely exclusively on wholesale distribution models,” AT&T CEO Randall Stephenson said in a news release. “You must develop a direct relationship with your viewers.”