Pay-TV is now by far the most common way of receiving TV services in Central and Eastern Europe (CEE) and DACH. Indeed, some markets, including Romania, have close to 100% Pay-TV penetration, while the Czech Republic is one of the few in which FTA services still dominate.
Overall, among the 96% of households in the region that owned a TV in 2018, no fewer than 72% subscribed to a pay-TV service. Despite strong competition from other delivery methods, cable continues to hold its own as the most popular in the region.
It had a 41% market share in 2018 and was followed by DTH, IPTV and linear OTT.
Read more in the e-book issued to co-incide with the NexTV CEE & DACH conference in Berlin.