German technology provider Rohde & Schwarz has acquired Pixel Power Ltd., a UK-based company specialising in television branding, graphics, automation, master control and playout.
With the takeover of which financial details have not been disclosed Rohde & Schwarz is executing its plan to expand further in broadcast playout. The subsidiary will be renamed ‘Pixel Power Ltd. – A Rohde & Schwarz Company’.
Pixel Power offers graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable content to be delivered for linear TV, mobile, online and OTT/VOD.
Pixel Power has developed its own portfolio of software-based IP solutions that are virtualizable for the private or public cloud, whilst offering new OPEX business models as part of the broadcast technology transformation.
The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. Pixel Power’s CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions.