The OTT smart TV service Divan.TV is to tokenise its existing platform, which has 2 million users in 195 countries.
The new Divan.TV 2.0 video platform, expected to launch in Q1 2019, will be blockchain-enabled and designed to eliminate intermediaries and benefit users, content owners and advertisers. It will also employ a freemium model for viewers and is expected to earn them up to the equivalent of $10 a month in the platform’s D1T token just by watching their favourite movies and TV shows.
The D1T token will be used as the method of payment on the platform to officiate transactions between users, content creators/owners, and brands. For the first time, customers will be rewarded for watching content with tokens, which can be spent on premium content. Viewers will be granted 30% of the advertising revenue the platform gets in D1T tokens. Content creators will receive 50%, an exponential leap from the current 3-5% paid by other video content sites. The remaining 20% of revenue will be a platform service fee, used to cover operating costs and support business growth.
Commenting on the tokenisation, Andrew Kolodyuk, founder and chairman of Divan.TV and founder and managing partner of AVentures Capital, said: “Through decentralisation and an internal token economy where all parties directly transact with one another, we solve the main market problems. Viewers can benefit by earning our tokens and having free access to premium content afterward, brands can reach target audiences through advertising. Content creators get a larger, and well-deserved, share of the ad revenue pie.
“Thankfully, we’re positioned well to bring this to life, given our extensive industry experience and established partners in the market”.
Aside from redistributing financial gains from middlemen to reward viewers for watching its content and solving the problems of improper targeting and data manipulation, Divan.TV 2.0 will also ensure transparency and reduce threats of piracy and fraud through the use of smart contracts.
