For the first time in Portugal, Eleven Sports will show Bundesliga football live on Facebook this weekend as part of an innovative strategy reach fans across the nation.
Eleven Sports has been live streaming football on Facebook in Portugal, with recent matches from other top European leagues being shown. This Saturday marks the first time that a Bundesliga match will be shown on the platform in Portugal with FC Bayern München taking on Fortuna Düsseldorf.
“Streaming action from the best football leagues on Facebook has been very positive in terms of audience engagement for Eleven Sports, introducing the premium content available on our platform to more fans across the country,” said Jorge Sousa, Managing Director, Eleven Sports Portugal.
“We are making the very best action more accessible than ever for the fans as we continue to establish ourselves as a pioneer in contemporary sports broadcasting in Portugal.”
“For the Bundesliga as an innovation leader in the sports industry, digital platforms are key communications tools for us,” commented Bundesliga International’s Chief Executive Officer, Robert Klein.
“They are providing new ways to reach large audience groups with inspiring content, giving fans greater access to the pure, authentic football synonymous with our league – football as it’s meant to be. Through our partner Eleven Sports, we look forward to sharing our famous league with Portuguese fans through the Facebook live stream this weekend.”
Globally, Eleven Sports has regularly live-streamed football on Facebook. In the UK and Ireland one LaLiga and Serie A match is shown every weekend. Recent Bundesliga and LaLiga matches have been shown on the platform in Poland while Ligue 1 matches have been showcased in Belgium.
The game between FC Bayern München and Fortuna Düsseldorf, scheduled for 14:30 on Saturday 24 November, will be available via the Eleven Sports Facebook page in Portugal.
