• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

SpotX hires Annelie Jegefalk for the Nordics

November 21, 2018 16.23 Europe/London By Robert Briel

SpotX has appointed Annelie Jegefalk as Supply Operations Manager.

Bringing six years of digital advertising experience from Discovery, Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies. This will include offering supply-side products such as modern ad serving, monetisation, yield management and a range of programmatic revenue optimisation tools including private marketplaces and Curated Marketplaces. She will work across the full SpotX and smartclip product suite including addressable linear TV advertising.

Before joining SpotX, Jegefalk managed the programmatic business for Discovery in Sweden where she had a range of responsibilities across video and display advertising including directing technical integrations, creating and troubleshooting deals and managing buyer relationships. Prior to this, Jegefalk worked for Discovery in their London headquarters and was Senior Scheduler at SBS Broadcasting before that.

Jonas Rundgren, Managing Director, SpotX and smartclip, Nordics comments, “Annelie Jegefalk has a unique perspective and outstanding knowledge of video advertising gleaned from her time at Discovery. Over the past six years, she has built a strong skill set in programmatic advertising as well as nuanced understanding of the markets in Denmark, Sweden, Norway and Finland. This will be invaluable as she supports broadcasters, publishers and other media owners across the Nordics in driving more revenue for their businesses.”

“Video is a very exciting area of growth within advertising and SpotX and smartclip continue to lead in this market with their specialised solutions,” added Annelie Jegefalk.

“The role of Supply Operations Manager appealed to me as it will allow me to work across an advanced product suite for video and TV advertising in a global and collaborative environment that SpotX and smartclip are renowned for.”

SpotX is in the process of merging its business operations with smartclip to offer Total Video advertising technology and monetisation infrastructure to broadcasters and media owners around the world. More than 40 percent of the combined company’s revenue is now generated outside the US with 220 staff located in Europe. In August, a new management team was appointed to oversee all aspects of SpotX’s business in Europe, including the merger.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, People Tagged With: Annelie Jegefalk, Nordics, Smartclip, SpotX Edited: 21 November 2018 16:26

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • ZEASN teams up with Euronews
  • Early success for Disney+ in Poland
  • EBU explains Ukraine Eurovision decision
  • Volia “heading for full Ukrainianisation”
  • New DG for Kosovo’s RTK

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...