Known for its Hindi and other regional Indian content, Eros already boasts 128 million registered users and 13 million paying subscribers. They have access to a library of 11,000 Indian films, music videos, TV shows and originals.
Alistair Thom, Managing Director at Freesat, said: “We are delighted to work with Eros Now to strengthen our growing on-demand line-up. At Freesat, we are constantly looking at partnerships which deliver great value to our viewers and add variety to the content we offer. Our ambition is to provide the best of TV from all over the world and introducing this exciting Bollywood platform to our viewers is a great step in that direction.”
Eros Now is the number one destination for Bollywood (Hindi) and other regional Indian content. The platform offers access to a selection of HD entertainment content which is constantly updated to include the best of blockbuster movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music and music videos.
Rishika Lulla Singh, CEO, Eros Digital at Eros Now, said: “Our integration with Freesat is a further step in our endeavour to reach out globally to those seeking the best in Indian entertainment across multiple screens and seamless user experience by being platform agnostic. We are excited to bring our app into Freesat’s 2 million homes and provide them with rich and compelling content from movies and music, to TV shows.”
The addition of the Eros Now app enables Freesat customers to enjoy premium Indian entertainment on-demand. Complementing the current on-demand offering, which includes iPlayer, ITV Hub, Netflix and YouTube amongst others, Eros Now will help Freesat bring together the best content from the South Asia’s key TV and film selection.