• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Half of German TV viewers would pay extra for Ultra HD channels

November 20, 2018 15.51 Europe/London By Jörn Krieger

52% of TV viewers in Germany would be willing to spend money on TV channels in Ultra HD quality.

14% would pay up to €3 per month for UHD, 18% between €3 and €6, 8% between €6 and €9, 7% between €9 and €12 and 5% more than €12. This means that every fifth household (20%) is prepared to pay €6 and more per month for UHD programmes.

This is the result of the HD+ Ultra HD Monitor 2018 for which S&L Research conducted a survey among 1,005 people over the age of 16 on behalf of German DTH platform operator HD+.

“The willingness to pay for high-definition television is high. For UHD this is even more evident than when HD was introduced,” said Timo Schneckenburger, managing director marketing and sales at HD+. “This is in line with other studies which assume that German viewers are more willing to pay extra for high-quality television. In addition to pay-TV content, this also applies to the willingness to pay for excellent picture quality and a more impressive TV experience.”

By the end of 2019, GfK expects a total of around 13.3 million UHD TV sets to have been sold in Germany. Around 3.5 million sets are to be sold this year and around 4.2 million in 2019.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Finance, Newsline, Platforms, TV, Ultra HD Tagged With: GfK, HD+, S&L Research, Timo Schneckenburger, Ultra HD Edited: 22 November 2018 07:21

Avatar photo

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • Volia makes channel changes
  • NHK World Premium launches on Freeview 286
  • Disney commences password crackdown in November
  • Levira tests 5G Broadcast
  • Sky Cinema to offer subscribers free movie tickets

Most Popular

  • DAZN introduces MultiView feature
    DAZN introduces MultiView feature
  • Vodafone Spain unveils Android TV decoder
    Vodafone Spain unveils Android TV decoder
  • Samsung TV Plus adds slate of sports channels
    Samsung TV Plus adds slate of sports channels
  • Sports rights ownership fragments
    Sports rights ownership fragments
  • CNN Max Launches as Open Beta in the US
    CNN Max Launches as Open Beta in the US

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...