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French online TV viewing: the stats

November 20, 2018 11.52 Europe/London By Chris Dziadul

Five million people aged 4+ watch live or catch-up TV programmes online each day in France.

This, according to Médiamétrie, is 28% more than two years ago.

Of the 5 million, 3 million also sit in from of their TV set, while nearly 2 million solely use a computer, mobile or tablet. The latter add to the 42.7 million daily TV screen viewers in France.

Nearly two-thirds (65%) of the time spent watching online TV programmes is devoted to watching them live, and as to access these TV programmes, the French prefer TV channel sites and apps. They represent nearly half (46.8%) of the time spent watching TV content online.

OTT TV services (such as Molotov or myCANAL) are also widely used, accounting for over one-quarter (26.4%) of the time spent watching TV programmes online.

A growing number of French viewers also watch SVOD content on top of their TV viewing in a single day. A year ago, their share stood at 2.6%; now they represent 5.6% of those aged 15 and older.

As a result, every day 3 million individuals watch TV and SVOoD content, taking all screens into account. Their average age is 31.

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Filed Under: Newsline, OTT, Research Tagged With: France, Molotov Edited: 21 November 2018 10:29

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About Chris Dziadul

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