Mertens has been the managing director of Eleven Sports in Belgium and Luxembourg since October 2015. She took the business into profitability and in the highly connected country achieved 100% household distribution.
“Alongside her Belgium and Group colleagues, Anouk has helped turn our Belgian operation into a strong and profitable business in a short space of time. We are delighted that she has agreed to help us improve our operations around the Group,” said group CEO Marc Watson.
As Group COO, Mertens will amongst other things; manage budgets in all areas, review market performances and seek synergies and operational efficiencies across the group.
Mertens will also continue in her role as Managing Director in Belgium and Luxembourg.
“Having spent the last three years leading Eleven Sports’ operation in Belgium and Luxembourg, I have developed an intimate knowledge of the business and its global operations. I am thrilled to take up a formal role in the company at Group level at such an exciting time,” commented Mertens.
Prior to joining Eleven Sports, Mertens was managing director of Audio and Visual at leading media business Sanoma. Before that, she spent seven years as VP of Television at cable operator Telenet.