Speaking at the Telecom Insights event from Telecompaper, CEO Thomas van de Weerd told the audience that revenue of the platform is growing 50% year-on-year. Pathé Thuis specialises in brand new movies, that can be rented six months after the theatrical release. Rental pricing varies between €1.99 to €5.99.
The platform covers almost all newly released movies that are available in the country, 432 last year (2017). Apart from rental Pathé also offers the possibility to buy the titles as electronic download (EST) for an average price of €14.95.
He also unveiled the ways people are accessing the streaming platform, 50% on smart TVs, 25% on mobile, 15% on the web and the remaining 10% on other devices, including Playstation and Apple TV. No surprise that smart TVs are the main platform for watching movies; at the moment 44% of all Dutch TV sets are connected smart TVs.
Of all new movies watched in the TVOD/EST window, already half the viewing takes place via OTT services, the other via traditional operators. Van de Weerd expects the OTT share to grow further in 2019.
The platform was started in 2011, when there were still rental stores and no streaming market. “We built the platform in six moths, but it took us three years to get all the VOD rights’ according to Van de Weerd.