As a result, its channel is now available to Dom.ru digital TV viewers with UHD-capable equipment.
Commenting on the development, Graeme Stanley, CCO, Insight TV said” “Russia is an important region for us and we’re pleased to partner with ER-Telecom to bring our content to a greater number of viewers there. This deal further underscores our huge growth in the past 12 months and our commitment to delivering immersive, 4K UHD content worldwide.”
Lyubov Vasilenkova, sales department head of First HDTV TV-company, added: “We’re developing jointly with our partners and we’re aiming to be ahead of the curve by partnering with modern operators such as ER-Telecom. The operator offers its subscribers the new format of 4? broadcasting and we are pleased that Insight TV will become the new 4K channel permanently available for ER-Telecom subscribers”,
Ksenia Borovikova, content management service Head, JSC ER-Telecom Holding, said: “When choosing a UHD channel, we focused on the interests of our clients. Insight TV broadcasts various topics that are interesting for a wide range of viewers: meetings with amazing people, their hobbies, action sports, unusual discoveries, extreme trips and many other things. The channel’s resolution is four times higher than HD format, and the clearer and the more realistic the picture is, the more vivid the viewers’ experience is. The new broadcasting standard is an important step for Dom.ru as one of the biggest operators in Russia.”