Wurl has entered into an agreement with Samsung to power select programming on Samsung’s TV Plus service.
Integrated with millions of SamsungSmart TVs, TV Plus is a new internet-based TV service delivering a bundle of live channels and on-demand content from multiple media brands.
For Samsung Smart TV owners, the Samsung and Wurl partnership provides effortless access to a growing bundle of broadband-delivered 24/7 TV channels and on-demand content. For video producers, Wurl provides an on-ramp to deliver their programming to the world’s largest installed base of smart TVs.
“TV Plus provides enormous validation of the unstoppable migration of TV to the Internet,” said Sean Doherty, CEO of Wurl. “Samsung is breaking down the legacy TV silos and providing video producers with a more open opportunity to reach viewers and generate revenue.”
