Econet said they will now focus on three core services, Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play.
“In order to maintain its position as a leader in broadcasting innovation in Africa, Econet Media has reviewed its business strategy and service offerings to align them with the changes in the global digital and satellite broadcasting sector, and growth in access to mobile and fixed broadband on the continent,” according to a press statement from the company.
KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.
With increased focus on the above three services, Econet Media will streamline its direct-to-home satellite television service. “This will see the reduction of third-party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels.
“The broadcaster’s new bouquet will carry FTA, religious and free news channels, which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers who have already paid their subscriptions for the month of November, or in advance, will receive a full refund.”
Kwesé has built a satellite TV business with presence in 11 markets and a free-to-air business across 27 countries. The business has also managed to secure leading sports rights and general entertainment channels to build a compelling content offering across its platforms.
Joe Hundah, Group President and Chief Executive of Econet Media, says the business’ repositioning is perfectly timed in response to market trends.
“We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry. Refocusing our business offering across markets, is a strategic move which aligns our business to OTT and video-on-demand trends which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us providing new compelling offers for our customer’s enjoyment.”