A new agreement between Nat Geo and NENT also extends an advertising sales partnership with Fox Networks Group already established in Denmark into Norway and Sweden.
Viewers in Denmark, Norway and Sweden will be able to enjoy hundreds of hours of shows from National Geographic on NENT Group’s streaming service Viafree, including programmes from the National Geographic Channel and NatGeo WILD.
In addition, premium factual content from National Geographic+ will launch on NENT Group’s streaming service Viaplay in Denmark, Norway, Sweden and Finland. This broadens Viaplay’s content offering with more world class series and film documentaries. Curated, relevant and with unparalleled global storytelling, National Geographic+ provides a vast array of compelling content from the world’s largest factual brand.
Kim Poder, EVP, Group Chief Commercial Officer and CEO of NENT Group Denmark: “FNG in the Nordics is a key strategic partner for NENT Group and expanding our long-term agreement is great news for all our customers.”
Hans van Rijn, General Manager, Fox Networks Group Nordic added: “This is a key step in intensifying our partnership with NENT Group and reflects our determination to make our premium content available across more screens to the benefit of Nordic consumers and providing advertisers with increased reach and impact.”
Launched in 2016, the Viafree app has now been downloaded more than 3 million times. This new agreement with FNG adds a comprehensive library of premium factual entertainment that complements Viafree’s extensive offering of drama, reality, exclusive formats and live sports.