Vodafone customers in Spain are to be the first to receive a new service from MTV.
MyMTV Music allows viewers to personalise their own linear music channel. Customers will be granted access to the broadcaster’s library that includes pop videos and performances from events such as the European Music Awards and the Unplugged series.
The customised MTV experience goes live on Monday, following a successful 2015 pilot in France. In the Nordics, the offering will be launched in the coming months, with additional territories rolling out into 2019.
“Music remains at the core of MTV’s global vision,” said Bruce Gillmer, Global Head of Music and Talent for Viacom and Co-Brand Head for MTV International. “We’re continuously looking for new, innovative ways to connect fans with the music and artists they love. MyMTV does just that by putting the power of linear TV into our audience’s hands, giving them the power to control their own MTV music channel.”
MyMTV Music follows the success of fellow Viacom brand Nickelodeon with My Nick Jr, an interactive kids channel that is now live in six markets and 5 million households, with an average use time of 30 minutes per session.
