Global revenues from traditional pay-TV and OTT TV episodes and movies will reach $265 billion in 2018; up from $254 billion in 2017 and $234 billion in 2015.
Simon Murray, Principal Analyst at Digital TV Research, said: “This growth comes despite pay-TV revenues falling by $4.4 billion in 2018. OTT TV episode and movie revenues, including AVOD, will climb by $15.4 billion in 2018. So, OTT’s share of the total will double from 13% in 2015 to 26% in 2018.”
Despite pay-TV revenues falling according to the TV Databook report, the number of subscribers continues to rise – reaching 1,032 million by end-2018, up from 922 million in 2015.
The total number of TV subscriptions will reach 1.51 billion by end-2018; up by 38% from 1.09 billion in 2015. SVOD subscriptions will climb by 304 million over the same period to reach 474 million. Therefore, SVOD’s share of the total will double from 16% in 2015 to 31% in 2018.