Discovery and the PGA Tour are to launch an international golf streaming service.
GOLFTV will go live on January 1, 2019 and will be available across the globe with the exception of the United States. The aim is to create a one-stop destination for golf fans.
This will include more than 2,000 hours of live action each year as well as extensive premium content on-demand. GOLFTV will also have live coverage of the six Tours operating under the PGA TOUR umbrella and nearly 150 tournaments annually – including The Players Championship, the FedExCup Playoffs and the Presidents Cup.
Alex Kaplan, President and General Manager, Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey.
In June a strategic alliance was announced between Discovery and the PGA Tour to manage the PGA’s international multi-platform rights including linear TV rights.
With broadcast rights currently sitting with a number of other broadcasters, the rollout will be staggered. In 2019, live coverage will be included on GOLFTV in Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia and Spain.
GOLFTV will also replace the current PGA Tour Live service.