Founded by the European Outdoor Group, the It’s Great Out There Coalition is an International Non Profit Association with a membership of many of Europe’s leading outdoor businesses. HorizonSports motivates people to be active in nature through premium sports and adventure videos, while the coalition is leading the #itsgreatoutthere campaign to encourage more people to lead healthier lives by getting active in the outdoors.
Building on the synergy between the two projects, HorizonSports will set up an #itsgreatoutthere channel with dedicated contents within Horizonsports TV and both organisations will work together to promote each other across their media, events and other outlets.
Laurence Fox Hopper, HorizonSports CEO said: “By working together we can really make an impact on society and motivate people to lead more active and healthy lives by enjoying the outdoors”.
Andrew Denton, Secretary General of the It’s Great Out There Coalition, added: “Working with HorizonSports is another great way for us to communicate positive #itsgreatoutthere content to a big audience across Europe. We’re already reaching millions of citizens on a regular basis and this new partnership will allow us to inspire even more people with dynamic and accessible content.”