The company said Virgin had not adhered to the spirit of a carriage contract that put forward the launch of a hi-def version of the gaming channel.
“It’s a shame Virgin Media has not honoured its originally stated intention to launch Ginx TV in HD,” said Michiel Bakker, CEO, Ginx Esports TV.
“Our viewers are increasingly asking us for HD, given the detail in video-game graphics, and our contract contained all necessary provisions to facilitate this transition. We have helped Virgin Media, a broadband company, establish an initial foothold in esports and are disappointed by their unwillingness to deliver on what they promised. We believe that asking us to effectively pay for SD distribution whilst also charging its customers substantial fees for TV channel packages is unfair to both us and customers.”
Virgin Media spokesperson disagreed with the Ginx analysis: “We met all of our commitments set out under our former agreement with Ginx Esports TV. After reviewing the performance of the channel and considering the terms Ginx put forward we chose not to renew our agreement. We wish Ginx Esports TV all the best for the future.”
Ginx Esports TV launched on Virgin Media in July 2013 and will continue on Sky and TVPlayer.
It should be noted that GINX only has SD distribution over Sky.