Vewd and iflix, the entertainment service for emerging markets, have partnered to make iflix available on millions of Vewd enabled devices.
With more than 15 million subscribers across Southeast Asia, the Middle East and Africa, smart TV manufacturers and pay TV operators consider iflix a “must have” in their app catalogue.
iflix worked with the Vewd team to certify the iflix app for the Vewd ecosystem. Certification means the iflix app can be deployed across millions of connected TVs and set-top boxes without challenging technical integration.
“We aim to give users the freedom to enjoy iflix on any screen of their choice – from their 6” mobile screen to 65” big screen television. Our partnership with Vewd is an important step to fulfilling that promise. Vewd’s leading edge technology and connected SMART TV ecosystem allows us to integrate with platforms efficiently, whilst offering users an uncompromising user experience,” said Mark Britt, CEO, iflix.
Expanding iflix’s reach comes as demand for OTT services heats up throughout the Asia-Pacific region. Total subscriptions in the region already overtook North America in 2017. By 2022, Digital TV Research estimates the region will account for 43% of the world’s OTT subscribers.
“iflix has established itself as one of the world’s pre-eminent subscription video-on-demand services,” says Aneesh Rajaram, CEO, Vewd.
“Having them join the world’s largest connected TV ecosystem underscores our commitment to providing the richest catalogue of key apps on connected TV devices. Now more than ever, Vewd can provide the industry’s most comprehensive content offering for smart TV manufacturers and pay TV operators.”