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Third of video subscribers claim UHD impacts choice of video services

October 11, 2018 10.55 Europe/London By Julian Clover

Men aged between 25 and 34 are the most interested in the availability of Ultra High Definition (UHD), according to a new IHS Markit survey.

Of the five countries surveyed, 36% of video subscribers claimed UHD content effected their decision with the most interest coming in the 17 to 44 age bracket.

More than a third of video subscribers across the five markets surveyed – the United States, UK, Germany, Japan and Brazil – indicated that UHD content is important in their choice of video service, across both paid-for and free services

Consumers who indicated UHD content figured into their choice of video services were more likely than others to own connectable video devices – particularly games consoles and over-the-top (OTT) streaming devices, like Apple TV and Chromecast. Owners of Apple TV, PS4 Pro, Xbox One X and other 4K-capable devices had the highest uplift in connection rates to the primary TV screen, indicating a desire to consume the latest technologies and watch high-definition video content.

IHS says the finding is particularly important because most connected devices allow access to similar video content apps. Lower-cost devices, like Fire TV and Roku, saw little or no change in household penetration compared to those who indicated UHD is important to all other video subscribers.

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Filed Under: Newsline Tagged With: IHS Markit, UHD, Ultra HD Edited: October 12, 2018 11:14

Julian Clover

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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