The Latvian incumbent Lattelecom will be rebranded tet in spring 2018.
The name change reflects a move to an ambitious business strategy and digital behaviour for the next three years. The company’s future growth is being planned by developing the latest technology, entertainment content and infrastructure capabilities in three large, interconnected service groups for the home, digital workplace and data-based customer communication.
Commenting on the development Juris Gulbis, the chairman of Lattelecom’s board, said: “Lattelecom has always been a company with services that we have been able to be proud of on a national level: one of the world’s fastest internet connections, Riga – Europe’s WiFi capital, and state-of-the-art television solutions in the Baltics. The growth of the company has been rapid in the recent years, the business has grown exponentially, and the former name no longer reflects the company’s operations. We have been working outside the borders of Latvia for a long time successfully exporting our services to the Baltic States, North and Eastern Europe, and our range of services is far more diverse surpassing the boundaries of the usual telecommunication industry; we are a technology and entertainment company, we develop our content and solutions for digital transformation of companies: cloud computing services, IT security and integrated technology solutions”.
Tet is an already established brand, having started in the electricity and smart home markets. It is also known as Lattelecom’s brand of innovation, technology and smart solutions.
Although the limited liability company Lattelecom will change its name to tet next spring, the two main directions of the company will be reflected in two main brands: the entertainment brand Helio and the technology and corporate brand tet.
